国开电大商务英语2单元自测2答案

"题目:As it is known that the aim of every business is to make      profit as possible.
: as many
; as much
; more"
"题目:—But why is it so much higher in this market?

—                      
: I don’t think I can follow the course.
; Sometimes things don’t go as expected.
; There are many rich people in this area."
"题目:—I wonder if you are able to offer market exclusivity for all of China?

—                      
:  I’d love to go to the supermarket with you if I have the time.
; I’m not surprised to hear that about the huge market in China.
; Thank you for your interest in representing our product. "
"题目:—It seems that the sales volume has not reached our objective.

—                      
: Thank you very much about it.
; It doesn’t matter too much.
;  It’s true. I’m sorry about that."
"题目:—Ok, what are your initial thoughts on our computers in China? Is there a market?

—                      
: There is a computer shop around the corner to the right.
; Our current agent agreements are broken up into regions.
; I am very optimistic about the market opportunities in China."
"题目:Sometimes it      over half the total time spent on a research problem. 
: takes up
; takes off
; takes on"
"题目:This is one of the main ways        a business learns what customers want.
: which
; of
; that"
"题目:We are full of confidence      the Chinese market.
: on
; in
; with"
"题目:—We are now looking for agents to cover southern China.

—Excellent.                      
: I’m very familiar with the market there.
; We are full of confidence in the Chinese market, too.
; Our target markets are large corporations and government agencies."
"题目:When data      , it has to be analyzed to decide what it all means. 
: had been collected
; has collected
; has been collected"

"二、翻译:从以下A、B、C三个选项中选出与英文最适合的中文翻译。

1. Having been a player in the computer industry in China for the last decade, our company has witnessed firsthand the industry’s phenomenal growth.{A; B; C}

A. 在上一个十年中,已经成为中国计算机行业的运动员,我们公司亲眼目睹了这个行业令人瞩目的成长。

B. 在过去的十年中,我们公司作为参与者,亲眼见证了中国计算机行业令人瞩目的发展。

C. 在最后的十年中,作为中国计算机行业的一个球员,我们的公司已经见证了行业的惊人增长。

 2. But pricing is based on the needs of target customers and it differs from place to place and over time.{A; B; C}

A. 但定价是基于目标客户需求的,它不同于地点,随着时间的推移。

B. 但定价是基于目标客户需求的,它随着不同的地点和时间而推移。

C. 但定价是基于目标客户需求的,并且价格也因地域和时间而有所不同。

3. In order to succeed in business, the following two principles of marketing should be kept in mind.{A; B; C}

A. 为了在商业上取得成功,以下两条营销原则应该牢记在心。

B. 企业若想取得成功,必须牢记以下原则。

C. 为了取得商业成功,两条市场原则应当被置于脑海中。 

4. Attracting customers to a business makes the difference between succeeding and failing.{A; B; C}

A. 能否吸引顾客,是成功还是失败的区别。

B. 能否吸引客户对企业产生兴趣,决定了经营的成败。

C. 能否吸引顾客来做生意,是成功与失败之间的区别。

5. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently.{A; B; C}

A. 如果客户满意了,就可能成为我们的较长期的客户或永久客户。

B. 吸引客户满意,就能够使其成为我们的长期客户或永久客户。

C. 如果满足了客户,就有机会长期保留他们,成为永久客户。 "
"二、阅读理解:阅读下面的短文,根据文章内容进行判断,正确选“T”错误选“F”。

PRINCIPLES OF MARKETING

 Marketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind.

 First, customers are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers’ needs. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers.

 Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume.

 DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).

 1. In order to succeed in business, three principles of marketing should be kept in mind.{T; F}

2. If customers are satisfied, they will be likely to encourage more people to buy the products or services.{T; F}

3. The profitable sales volume is the volume of sales that will bring a business profit.{T; F}

4. The maximum sales volume refers to the biggest sum of retail sales.{T; F}

5. Profitable sales volume is as important as the maximum sales volume.{T; F}"

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