国开电大商务英语4单元自测4答案

"题目:— Betty, we'll have a buffet party next Saturday. Will you join us?
— _______ , Susan. Thank you!
: I'd love to
; I'm afraid not
; By no means"
"题目:— I had a really good weekend at the seaside.
—____________.
: Oh, that's very nice of you
; Oh, I'm glad to hear that
; It's a pleasure"
"题目:Among the critiques were allegations ____ some franchise uses its political influence to increase its profits.
: which
; what
; that"
"题目:—How was your trip to London, Jane?
— ___________.
: Oh, wonderful indeed
; By plane and by bus
; The guide showed me the way"
"题目:—I am going to ask for a pay rise.
—_________.
:  I don't think you are worth 
; Let me pay for it
; I think you may talk to your boss "
"题目:It should ____ that franchising is one of the means available for getting investment money without giving up control of the chain operation and building a distribution system for servicing it.
: recognize
; be recognizing
; be recognized"
"题目:Some in the market now want government _____ in order to reduce costs.
: regulation
; regulate
; regular"
"题目:Some of the _____ solutions will support these requirements better at the moment. 
: property
; prosperity
; proprietary"
"题目:—Thanks for inviting me, John, but I've already made other plans.
— _________. Maybe another time.
: I hope you enjoy it
; That's good
; Oh! I'm sorry to hear that"
"题目:The executive team have to hold an urgent meeting ____ they see the bad market feedback.
: before
; because
; whether"
"题目:The franchisor _____ the franchisee should observe the regulations to make the business go well. 
: or
; as well as
; either"
"题目:The instruction describes completely the ____ and its safety basis. 
: faculty
; facilitate
; facility"
"题目:Trademarks, proprietary service marks and regulations need _____ carefully.
: to be observed
; be observed
; being observed"
"题目:We didn't understand how difficult it was to ____ such a breakfast. 
: district
; distribute
; distract"
"题目:While the other people ____ and discussed the problem together, Ted ignored them.
: interacted
; intensive
; interviewed"

"翻译:为句子选择正确的翻译(每题10分)。

1. The franchisee can get more money than a direct employee because he or she has a vital interest in the business. {A; B; C}
A.因为特许经营者在公司中有切身利益,他/她能够比直属雇员赚更多的钱。
B.特许经营人能够比直属雇员赚更多的钱,因为他/她在公司中有重要的兴趣。
C. 特许经营人能够比雇员直接赚更多的钱,因为他/她在公司中有关键的利益。

2. It is said about 4% of all businesses in the United States are franchisee-worked. {A; B; C}
A.据说美国所有的贸易中,4%都是特许经营工作的。
B.它说美国所有的商业中,4%都是特许经营的。
C.据说美国所有的商家中,4%都是特许经营的。

3. But franchisor rules are usually very strict in the US as well as in most other countries. {A; B; C}
A.但是授权特许经营者非常严格,在美国与其他大多数国家一样。
B.但是在美国授权特许经营者的规则与其他大多数国家的一样,非常严格。
C.但是授权特许经营者的规则在美国与其他大多数国家一样好,非常严格。

4. Don't rule out a business without learning or seeing what the day-to-day will look like. {A; B; C}
A.如果没有学习和看到公司的日期,就不要规定一个公司。
B.不了解或看到公司的日期表,就不要控制一个公司。
C.如果不了解或看到公司的日常情况,就不要排除一个公司。

5. To be honest, after many years of hard work, tears and disagreements, I have made it through.{A; B; C}
A.说实话,经过多年的艰苦工作、泪水和意见分歧,我还是渡过了难关。
B.经过多年的艰苦工作、泪水、意见分歧和讲诚信,我还是将它通过了。
C.要讲诚信,经过多年的艰苦工作、泪水和意见分歧,我还是穿越了它。"
"阅读理解:根据上下文,补全对话内容(每题10分)。

操作提示:通过下拉选项框,选择答案。

A. it doesn't sound too complicated

B. Then what about the qualifications of a franchisee

C. Sure, what do you want to know

D. Thank you very much for all the information

E. could you tell me how long a franchise contract will last

 

Ada wants to do franchise business and turns to Bill for some information about franchise business.
ADA: Hi, Bill. I am really interested in franchising opportunities. Would you be able to give me some advice?
BILL: {A; B; C; D; E} ?
ADA: Ok, first, what are the qualifications that a franchisor should have?
BILL: Generally speaking, a franchisor should be a well-developed company with business resources such as a trademark, trade name and business model.
ADA: {A; B; C; D; E} ?
BILL: A franchisee should have the necessary funds, work goals and employees, etc.
ADA: Yes, {A; B; C; D; E} . Would you please tell me something about the franchise fees?
BILL: Ok. The fees for the franchise are an initial fee and a usage fee.
ADA: Now, {A; B; C; D; E} ?
BILL: In general, it is no less than three years. Then both the franchisor and the franchisee may talk about the conditions, and see whether the contact needs to be rewritten.
ADA: {A; B; C; D; E} .
BILL: My pleasure."
"阅读理解:根据文章内容,判断正误(每题10分)。

FOUR TIPS FOR BECOMING A FRANCHISEE

  If you want to become a franchisee, the tips below can help you to find the perfect opportunity.
  BE FOCUSD ON YOUR PREFERENCE. On the stage of decision-making, the bottom line is: Don't rule out a business without learning or seeing what the day-to-day will look like. For instance, think about a mom returning to the work force who knows she wants to interact with children on a daily basis. Among the hundreds of options there, she needs to decide if she would like to be hands on as a teacher or if she would rather manage a facility that tutors children in math. Deciding between the two is easy if she considers which day-to-day position she would prefer and how that will impact her other goals.
  BE PROACTIVE WITH YOUR RESEARCH. After you've determined what role you want in a franchise, it's important to start researching different options. Physically visit many different franchise locations and browse the web and then determine what will be a fit in your community.
Make sure the franchisor has experience. Before signing on to a franchise, it is essential to ask the franchisor about the executive team and its past industry experience. Find out if the company leaders have had significant experience at another franchise and are now applying that knowledge successfully.
  READ THE FRANCHISE DISCLOSURE DOCUMENT CAREFULLY. The first thing to look at is how much a franchise would cost to purchase. Make sure you have a financial advisor who can look at that item with you and see the type of profit a franchisee can make on average. It's also important to take a look at the post-termination clause in the agreement to make sure that when you want to leave the business, you know the terms well and your interests are properly protected.

 

1. Decide on a business with learning or seeing what the day-to-day will look like.{T; F}

2. Before you've determined what role you want in a franchise, it's time to start the business.{T; F}

3. Before signing on to a franchise, the essential job is to ask the franchisor about the executive team and its past industry experience.{T; F}

4. The first thing to look at is how long a franchise would take to purchase.{T; F}

5. To make sure that when you want to leave the business, you have made enough money and you are satisfied with that.{T; F}

 "
"阅读理解:根据文章内容,选择正确答案(每题10分)。

  China has the most franchises in the world but the scale of their operations is relatively small. Each system in China has an average of 43 outlets, compared to more than 540 in the United States. Together, there are 2,600 brands in some 200,000 retail markets. KFC was the most significant foreign entry in 1987 and is widespread. Many franchises are in fact joint-ventures, as at their forming the franchise law was not explicit. For example, McDonald's is a joint venture. Pizza Hut, TGIF, Wal-mart, Starbucks followed a little later. But total franchising is only 3% of retail trade, which seeks foreign franchise growth. The year 2005 saw the birth of an updated franchise law, “Measures for the Administration of Commercial Franchise”. Previous legislation (1997) made no specific inclusion of foreign investors. Today the franchise law is much clearer by virtue of the 2007 law, a revision of the 2005 law. The laws are applicable if there are transactions involving a trademark combined with payments with many obligations on the franchisor. The law comprises 42 articles and eight chapters.

1. According to the passage, the passage mainly talks about {A; B; C}.
A. the scale of franchising in China
B. the franchise law in China
C. an outline of franchising in China

2. KFC was the {A; B; C} foreign franchise to China in 1987 and is widespread.
A. most profound
B. first
C. wealthiest

3. Many franchises are in fact joint-ventures, because {A; B; C}.
A. at the beginning stage, franchise law was not so clear
B. at the beginning stage, many franchises could not find the right partners
C. many foreigners were not familiar with Chinese culture

4. Foreign franchise grows in China because of {A; B; C}.
A. the open policy
B. the small amount of retail trade
C. the Chinese culture

5. The writer has the {A; B; C} attitude to franchising in China
A. negative
B. positive
C. neutral"

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